As part of my entrepreneurial venture during the last two terms of my master's degree, I co-founded a company aimed at reducing the time and money spent on resolving issue tickets for mid-size companies.

We initially conceived a user feedback tool but underwent several pivots while engaging with company owners before ultimately arriving at Marsha-AI. Through analysis of over 5000 tickets from Noibu and Cliniconex, we identified that the vast majority of tickets were related to seeking assistance to complete tasks. Consequently, Marsha-AI was designed to alleviate the burden of issue tickets by empowering companies to automatically generate user-interactive guides that facilitate users in accomplishing their objectives.

I led the product development and design of a comprehensive offering from ideation to launch. Involved in the recruitment of two developers and management of a total of a six-member team (including founding members). I established a shared vision and prioritized features for product delivery.

We decided to shut down operations shortly after graduation after realizing that there are tools available to generate user guides manually and companies prefer human interventions over automation for things that will go live on their software.

As part of my entrepreneurial venture during the last two terms of my master's degree, I co-founded a company aimed at reducing the time and money spent on resolving issue tickets for mid-size companies.

We initially conceived a user feedback tool but underwent several pivots while engaging with company owners before ultimately arriving at Marsha-AI. Through analysis of over 5000 tickets from Noibu and Cliniconex, we identified that the vast majority of tickets were related to seeking assistance to complete tasks. Consequently, Marsha-AI was designed to alleviate the burden of issue tickets by empowering companies to automatically generate user-interactive guides that facilitate users in accomplishing their objectives.

I led the product development and design of a comprehensive offering from ideation to launch. Involved in the recruitment of two developers and management of a total of a six-member team (including founding members). I established a shared vision and prioritized features for product delivery.

We decided to shut down operations shortly after graduation after realizing that there are tools available to generate user guides manually and companies prefer human interventions over automation for things that will go live on their software.